If your dream was a gaming inspired collector edition of Paco Rabanne Phantom, all done up in camo, your dream has come true. In 100 ml, €104 at Paco Rabanne in France.
A futuristic immersive experience
To launch Phantom in the UK, Impero has conceived a futuristic immersive experience set within a spaceship that will land in London's bustling Spitalfields. Inside Paco Rabanne will host "The future of fragrance", a digital exhibition where six digital artists have created works inspired by the fragrance. Exhibits include a cosmic garden and a breathing computer-generated sculpture. The build is by experiential agency Bearded Kitten.
— Read more in Paco Rabanne hosts digital art exhibition inside a spaceship at Campaign.
Mighty real
The spot for Paco Rabanne Phantom. Below the jump, a spot explaining the refillable bottle, followed by a spot for the NFC features.
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