Paco Rabanne will introduce Phantom, a new “futuristic aromatic” fragrance for men, in July.
Phantom was developed by perfumers Loc Dong, Juliette Karagueuzoglou, Dominique Ropion and Anne Flipo, with the assistance of artificial intelligence. The notes include lavender, lemon, patchouli, vetiver and vanilla.
Paco Rabanne Phantom will be available in 50, 100 and 150 ml Eau de Toilette. Tapping the top of the larger bottles with a cell phone will allow consumers to access related digital content via an integrated NFC chip; in addition, the 150 ml size will be refillable.