Earlier this week I heard that MakeupAlley.com, the message board and online community founded in 1999, is shutting down at the end of September. This news brings out some really deep feelings in me. I created a MakeupAlley.com account in June 2003 hoping to learn more about a newly launched fragrance, and I ended up making so many long-lasting friendships — and, in 2006, finding out about an opening for a writer at this very blog — along the way. 

Even if I hadn’t met so many special people through that site, I still would have learned more about perfume than I ever could have expected — new fragrances, vintage perfumes, everything from drugstore cheapies to cult classics to hard-to-obtain “niche” lines. I certainly learned about Ormonde Jayne on MakeupAlley, because the brand wasn’t available in the United States in those days. I’m not even sure how I did my initial sampling of the “OJ” (as we abbreviated it) fragrances I still know and love, like Ta’if and Champaca. Did another MUA member send me some hand-decanted sample vials in a swap? Or did someone circulate a sample set acquired on a London shopping spree? 

In any case, I’ve kept up with the brand’s doings ever since, and made my own visit to the Ormonde Jayne boutique in London’s Royal Arcade about a year and a half ago…

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