Yves Rocher will launch So Elixir, a new perfume for women, in September. The company hopes So Elixir will “raise its glamour quotient”.
So Elixir was developed by perfumers Marie Salamagne, Olivier Cresp and Jacques Cavallier; the notes for the woody floral…
Cacharel will launch Scarlett, a new perfume geared to young women between 15 and 25, this coming July. Scarlett is a reference to actress Scarlett Johansson and to the heroine of the iconic novel and film Gone With The Wind.
Scarlett was developed by perfumers Honorine Blanc, Alberto Morillas and Olivier Cresp…
There’s a good chance that some of your first memories of perfume were of Avon. Maybe it was the fragrances themselves: Cotillion, Sweet Honesty, Timeless, or Bird of Paradise were a few. Or, more likely, it was the bottles shaped like everything from pianos to Model T cars to colonial dames. If you haven’t looked at an Avon catalog lately, you’re in for a surprise. First, no more kitschy bottles. Your chance to own Timeless bottled in a giant penny is gone. Next, although Sweet Honesty survived, most of the old perfumes have been replaced with newer, sexier products, like Imari, Christian Lacroix Rouge, and, yes, Bond Girl 007.
Avon began its life in 1886 in upstate New York as The California Perfume Company. David McConnell, who started the company, stumbled on the idea of selling perfume when he found that the free rose oil samples he handed out so that ladies would listen to his pitch to buy books were more popular than the books themselves. With the help of a local pharmacist he created the company’s first collection of fragrances, called Little Dot Perfumes. In 1939, The California Perfume Company changed its name to Avon. Avon still sells its products door-to-door, but now you can also buy them online or at special boutiques in malls.
Avon launched Bond Girl 007 in fall 2008 to coincide with the release of the new Bond film, Quantum of Solace…
Pierre Cardin will launch the Pierre Cardin Collection this month. The collection includes two fragrances for men, Cèdre-Ambré and Iris Sauvage:
Cèdre-Ambré ~ a warm, sensuous fragrance developed by perfumer Olivier Cresp. The notes feature nutmeg, cardamom, limone, coriander, bourbon geranium, amber, cypress, cedar and benzoin…
Nina Ricci will launch L'Air du Printemps, a new limited edition springtime flanker for their iconic L'Air du Temps fragrance, this coming March.
L'Air du Printemps was developed by perfumer Olivier Cresp, and retains the fresh facets of the original while adding a more powdery and sensual aspect with “modern and crystalline notes”. The fragrance notes include pear…