According to a recent article in Pret-a-Reporter, the gender-free niche fragrance market is up 24 percent over last year, and is currently experiencing double-digit growth. "Five years ago there were fewer than 200 new niche fragrances, but last year alone there were over 1,000 new launches, and probably 950 of them were gender free," Amy Bourne, North American regional marketing director for International Flavors and Fragrances' told the website.
— Read more at Smelling Like a Dude (or a Lady) Is So Passé at Esquire.