As part of Calvin Klein’s efforts to renew CK One’s popularity with its target audience of 18-24 year olds, they have undertaken a new ad campaign, which started this past April with a series of print (see image at right) and television ads.
Next on the agenda…
The Living With Art Gallery in NYC is hosting a series of installations by photographer Laurent Elie Badessi and perfumer Christophe Laudamiel:
The installations play with the interaction between image, color and scent -- palpable and impalpable. "Iconosm", a new word coined by the artists, comes from the ancient Greek words icon (image) and osme (scent). "The sense of smell which is directly linked to one's subconscious dramatically heightens the viewer's emotional state". The various scents are specifically designed for and indissociable from each installation, including one originally developed as part of a study with NASA.
Living With Art is located at 153 Lafayette Street, 7th floor, and the exhibit runs through July 9. (via press release from Living With Art)
I had a wonderful day of perfume shopping with friends in New York City on Saturday. Here is what we saw and smelled:
Bergdorf Goodman: The JAR boutique is not yet open for business, so I was spared the agony of smelling perfumes I cannot possibly afford in this lifetime. We revisited some of the Creeds & Etros, and smelled the recently reissued 1940s classic by D’Orsay, Intoxication. It is pretty but did not captivate me. I also smelled an old favorite, Tiempe Passate by Antonia’s Flowers. One of these days I will buy a bottle.
We trooped over to the Jo Malone area to smell the new Nectarine Blossom, but it is not in stock yet. In happier news, the sales associates at the Guerlain counter say that they will be getting in some of the re-issued scents from Paris. Stay tuned!
I left with a bottle of the lovely Acqua di Parma Iris Nobile, and will review that soon. Meanwhile, S. has a great review on her blog, Ombligo.
Barneys: In an effort to convert some doubters among our group, we spent some time with the Diptyques. Unfortunately I failed to convince the old-classics-are-best school that Diptyque was worthy of consideration. Barneys must agree as they keep these hidden out of sight over by the candles. Philosykos and Tam Dao are among my own favorite fragrances, and I also like L’Ombre dans L’Eau, Olene and Oyedo…
I managed very little perfume shopping in New York this past weekend, but I did get in a quick trip to the new L'Artisan boutique in Soho. It is a very small shop — 10 people would just about fill it to capacity. The fragrance testers are displayed on a bar running the length of the shop; shelves on the walls hold the room fragrances and sachets.
They do have the new La Chasse Extreme, and they will have the 2005 summer limited edition, Extrait de Songe, in April. Emmanuelle, the sales agent, describes it as “cottony”…
As mentioned last week, L'Artisan will be opening a new store in New York City. The opening is now scheduled for Monday, and the store will be located at at 68 Thompson Street in SoHo. More US stores are planned. (via Women's Wear Daily).