Today it would be impossible to launch a perfume like Poison de Dior, for example. Brand interlocutors now mostly have a marketing approach. Furthermore, to alleviate the burden and responsibility of a launch, we now work with ten teammates on the development of a fragrance before it is tested. We are not looking for the best fragrance, but for one that will not displease anyone. We work for two years on finding an audacious accord for which we spend two years more smoothing. It’s very frustrating.
Perfumer Nathalie Feisthauer on why she left the big fragrance houses to become independent. Read more in “Independence restores the meaning to the art of perfumer,” Nathalie Feisthauer at Premium Beauty News.
