Aerin Lauder launched her own lifestyle brand, Aerin, in 2011, and she’s already selling all sorts of random lifestyle stuff, which is, after all, the whole point of a lifestyle brand — license your name out to all sorts of manufacturers, rake in some dough. So they’ve got lamps, lipsticks, shoes, eyeglasses, candles and whatnot, and more is on the way. Her beauty and fragrance license, as you surely have already surmised, is with Estée Lauder, and the first collection of five fragrances was introduced last month, with the outer boxes decorated with designs from her Aerin fabric line. Today I’m smelling three of the perfumes: Lilac Path, Ikat Jasmine and Gardenia Rattan. I will try to get to the others, Amber Musk and Evening Rose, next week.
I had sort of imagined that for her debut fragrances, Lauder would do something similar to the upscale Private Collection scents she designed for the Estée Lauder brand…
