Now it’s the same phenomenon with the niche business. It’s becoming like a ‘designer world’….If niche is becoming a designer world, I’m out of it. The industry is making the same mistake with niche that the made with designer — meaning too much, too many, no editing and no selecting. It’s not presented the right way.
— Laurice Rahme of Bond no. 9 on why her brand is tightening their distribution (among other things, they will be pulling out of Nordstrom) and opening more dedicated boutiques (20 more are planned over the next 5 years). If you have a subscription, you can read more at Bond No. 9 Plots Retail Expansion, Growth at Women's Wear Daily.