A woman’s greatest quality is her touch of madness. — Madly Kenzo

Madly Kenzo sparked my interest when it launched last year — it has much in its favor, from the whimsical advertising to the wonderful Ron Arad bottle. And it was done by perfumer Aurelien Guichard, who also worked on Kenzo’s UFO fragrance, a fun limited edition (and limited distribution) fragrance that was sold in a more complicated metal variation on the same bottle design. I hoped Madly might be a more commercial (and affordable) version of that scent; here is what I said about UFO back in 2009:

[It is] meant as “an interpretation of the scent of skin”…That, and the fact that Guichard apparently “delved into memories of his mother sculpting in marble, a contrast between the heat of the sculptor’s hands and the coolness of the material” is really all you need to know — as described, UFO is a transparent incense-y skin scent, slightly metallic in the top notes, later, more mineral-ish than metallic, with a light, slightly milky sweetness and an almost-velvety finish.

Nope…

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