Jonathan Rhys Meyers for the latest release from Hugo Boss, Hugo Element.
Hugo Element by Hugo Boss, Ebba By Sky ~ new fragrances
Hugo Boss will launch Hugo Element, a new fragrance that aspires to "upgrade the adolescent image of the Hugo brand", this coming February. The target is urban men, the bottle is meant to recall an oxygen tank, and the face for the fragrance will be actor Jonathan Rhys Meyers, who has fronted the Hugo by Hugo Boss scents since last year (you can see two of the TV spots here). The print and television advertising was shot on location in Buenos Aires…
Jonathan Rhys Meyers for Hugo Boss
Jonathan Rhys Meyers, for Hugo Boss' new Hugo XX & XY fragrances, courtesy of YouTube. Keep watching after the commercial for an interview with Mr. Rhys Meyers and some "behind the scenes" footage.
Jonathan Rhys Meyers for Hugo by Hugo Boss
Last year, Hugo Boss named Jonathan Rhys Meyers the new face of the Hugo by Hugo Boss fragrance for men, originally released in 1995. You can see the first commercial (and it is worth a peek, even if you aren't a Jonathan Rhys Meyers fan) at stashmedia (found via jrmfansite). Next month, the Hugo fragrance will also be released in a Limited Art Edition (see bottle at right) in an urban graffiti style that links back to elements in the commercial. (via cosmoty.de)