Jimmy Choo will launch Blossom, a new fragrance for women, in February…
Jimmy Choo Man ~ fragrance review
Jimmy Choo has launched its first fragrance for men: Jimmy Choo Man.1 Here are some choice tidbits from the PR campaign: “This is a fragrance for the man who goes out with the Jimmy Choo woman” (sort of limits your customer base, no?) and “He is confident, sensual, he is tough and still romantic, and he is the counterpart to the Jimmy Choo woman, who is sexy and powerful. He’s a cosmopolitan Mayfair playboy.”2 I’m visualizing a douchebag…as written up by a computer program.
Currently, it seems ALL male and female perfume inspirations are, above all else, POWERFUL. Power trumps ease, contentment, happiness…
Jimmy Choo Stars ~ new fragrance
Jimmy Choo has launched Jimmy Choo Stars, a new limited edition fragrance for women. Jimmy Choo Stars is a flanker to the 2011 eponymous Jimmy Choo fragrance…
Bunch o’ fragrance ads 2014, part 5
A slideshow round up of new fragrance advertising, print and digital, plus a few older ads (28 slides in all) — most of these are for fragrances recently released in stores or just about to be released…
Snow
Kit Harington, taking things very seriously for Jimmy Choo Man.