Jimmy Choo has launched its first fragrance for men: Jimmy Choo Man.1 Here are some choice tidbits from the PR campaign: "This is a fragrance for the man who goes out with the Jimmy Choo woman" (sort of limits your customer base, no?) and “He is confident, sensual, he is tough and still romantic, and he is the counterpart to the Jimmy Choo woman, who is sexy and powerful. He's a cosmopolitan Mayfair playboy."2 I’m visualizing a douchebag...as written up by a computer program.
Currently, it seems ALL male and female perfume inspirations are, above all else, POWERFUL. Power trumps ease, contentment, happiness, and other, less garish human characteristics. In what ways are all these guys and gals powerful? Is “power” another word for “rich?” Can they order around a maid or chauffeur? (I’m not picturing the Jimmy Choo man or woman running a government agency.)
These type ads are dated, dumb, and have zero creativity. There seems to be just a few recycled scripts used by perfume marketers to sell fragrances. Idea regurgitation rules; give me eccentric ad copy, or even copy we often make fun of here at Now Smell This (Prix Eau Faux/nutjob material…at least those can make me laugh and give my eyes a rest from rolling wildly in their sockets when confronted with Jimmy Choo-type ads).
Jimmy Choo Man goes on smelling of synthetic lavender and mandarin (in tight embrace, and a tad harsh); then, there’s a hint of run-of-the lab melon (unnatural smelling) and finally, a slightly sweet-talc-y “ambery woods” accord (no “wood” in particular, mind you). Jimmy Choo Man’s juice, like its ad copy, is meager; the perfume smells like hundreds of others. Forget “Mayfair playboy” and watch “The Jersey Shore of England” on YouTube; the milieu depicted in that film (where one buys something based on a name brand, not quality) is better suited for Jimmy Choo Man.
Jimmy Choo Man was developed by perfumer Anne Flipo. It is available in 50 ml ($62) and 100 ml ($82) Eau de Toilette.
1. Fragrance notes of honeydew melon, lavender, mandarin, pineapple leaf, geranium, suede and patchouli.
2. Read the Fashion Times article here.
Kevin, this frag actually addresses a huge gap in our society: How to get the trailer park to ditch the flip flops and put on some Payless stilettos.
Ouch! (Also, got a glimpse of the Jimmy Choo $800-900 sneakers recently…ouch again, in more ways than one!)
In fact, Jimmy Choo Man doesn’t smell like hundreds of others. It smells as a watered down copy of Bleu de Chanel with the melony base and and sour vanilla dry down.
antonpan: definitely got the MELON! and the fuzzy base.
Wow, this sounds amazing! 😉
Sun Mi: HA!
“I am visualizing a douchebag”- This literally made me laugh out loud!
allgirlmafia: I couldn’t help it!
Me too! God bless honest writers and reviews! I appreciate those who avoid conformity and political correctness!
Me too! Best punchline!
Yeah!
Also LOLing at “I am visualizing a douchebag”!
At first I kept skipping over this post(sort of assuming/hoping it was just a new fragrance post) because that box is so depressing. We MUST stop the senseless slaughter of metallic cardboard reptiles!
noz: agree totally…a step up?/down? from cardboard leopard spots I guess….
Any direction is painful in those heels. 😉
LOLling at ” We MUST stop
the senseless slaughter of metallic
cardboard reptiles!”
So….. this is pretty funny. I’ve always skipped over the male fragrance reviews. Never again. Also amused by the ‘sort of limits your customer base, no?’ With all the money these companies have how is this the best they can do? What ‘powerful’ adult will say “My mate is wearing Jimmy Choo, I better get some too! Gotta preserve the power structure”
allgirl: I know…makes no sense!
Aaaaaaand my laptop is now ruined via the red wine spewed all over it whilst reading the “I’m visualizing a douchebag” line. Snarkalicious this review is!!
GateGirl: oh, no! Hope it cleaned up.
Can’t believe you bothered to review a Jimmy Choo fragrance. They are the epitome of kitsch.
On the other hand, having Jimmy Choo Men dating only Jimmy Choo Women is not a bad idea – it’s containing the focus of infection.
But think of all the little Choo-Choos that will be the result. Bad.
Sweet Jesus! You make a valid point, Goddess!
Nile: Well, I didn’t have anything else to review this week, believe it or not. And I thought: “surely, it can’t be as bad as most celeb-u-scents?”…and Robin is great about covering those. Lesson learned.
I’ve seen it in Sephora but haven’t been to eager to try it yet…
I bet you’re really interested now!