I think Escada's short video 'The Jewel of Fragrances' is the first (fragrance-related) Christmas video for 2014? Anyway, "choose from a range of jewel-like, feminine ESCADA fragrances for the perfect gift this Christmas."
Escada Joyful & Fendi Fan di Fendi Blossom ~ fragrance reviews
Just because it’s now officially fall in my part of the world doesn’t mean that we’re required to break out our deeper, spicier fragrances right away, right? Not when there’s still a fresh crop of pink perfumes in pink bottles to be sampled! I tried two new-ish ones this week, with mixed results.
First up: Escada launched Joyful, its latest fragrance for women, late in the summer. It’s a fruity floral whose notes include blackcurrant, melon, mandarin, peony, magnolia, nectarine, violet leaf, honey and sandalwood, and its ads feature model-of-the-moment Miranda Kerr riding a merry-go-round. (At least, she’s one of the models who seem to be everywhere right now.)
Escada hasn’t released anything but upbeat fruity florals in a long time, and Joyful fits the usual profile…
Bunch o’ fragrance ads 2014, part 5
A slideshow round up of new fragrance advertising, print and digital, plus a few older ads (28 slides in all) — most of these are for fragrances recently released in stores or just about to be released…
Fill my heart with joy
Miranda Kerr for Escada Joyful. Below the jump, le making of.
You can find more Escada videos here.
Escada Joyful ~ new perfume
Escada will launch Joyful, a new fragrance for women, this fall. Joyful is fronted by model Miranda Kerr, who says the scent “encourages positivity and confidence to see the bright part of life”…