A spot for the Eris Parfums Green Spell Indiegogo campaign.
A friend recently showed me her new scarf. “Look at it,” she said. “It cost a fortune.” The friend is no slouch in the style department, but she’s hardly rich, and, at first glance, the scarf seemed to be merely a big, soft red wrap. Nice, but nothing worth spending in the triple digits for.
Then I paid closer attention. The scarf was handwoven to produce a textured pattern in wool as fine as a spider’s web. Even the fabric’s selvedge edge was artfully finished. What looked at first to be a solid tomato red actually graduated barely perceptibly to cherry. The scarf, seemingly so simple, was a work of art.
Eris Parfums Mxxx. rewards similar attention…
According to Eris’ complaint, which was filed in a New York federal court late last week, since 2017, it has been using the trademark-protected “MX” mark on a “high quality” fragrance created by its founder Barbara Herman and “master perfumer” Antoine Lie. Advertised as “an inclusive fragrance for all genders,” the “MX.” name – pronounced “mix” – is “a play on the mixing process” that Eris used to create the scent, namely the “subtle mixing [of] notes that blur the boundaries between conventional binary ‘his’ and ‘hers’ scents.”
— Eris Parfums sues Urban Outfitters for copying their Mx. fragrance. Read more at Urban Outfitters Slapped With Lawsuit Over Gender-Free Fragrance at The Fashion Law.