A slideshow round up of new fragrance advertising, print and digital, plus a few older ads (30 slides in all) — most of these are for fragrances recently released in stores or just about to be released…
Elizabeth Arden Green Tea Yuzu ~ new fragrance
Elizabeth Arden has launched Green Tea Yuzu, the latest in their series of flankers to their popular 1999 fragrance, Green Tea. Green Tea Yuzu follows recent efforts Green Tea Lavender (2010), Green Tea Camellia (2011), Green Tea Cherry Blossom (2012) and Green Tea Honeysuckle (2013)…
Bunch o’ limited edition collector bottles 2013, part 24
More limited edition collector fragrance bottles, with the usual disclaimers: in most of these cases, the juice is unchanged, just the bottle is “special” (or not, as the case may be), and some of these may not be available in the US.
From Thierry Mugler, Angel in a limited edition: ” As an extra touch, the neck of the bottle is adorned with a dramatic hair accessory.” 10 ml Extrait de Parfum, $225 at Macy’s…
Elizabeth Arden Untold ~ fragrance review
According to Woman’s Wear Daily, Elizabeth Arden released its new fragrance, Untold, to attract a younger audience to the fusty brand. To many, Elizabeth Arden is known as the prized cosmetics line of American matrons and for its tubes of eight-hour cream. Elizabeth Arden wants to change that. WWD quoted E. Scott Beattie, president, chief executive officer, and chairman of Elizabeth Arden as saying, “This [Untold] is a modern interpretation of a woman, which will bring younger consumers to the franchise. We believe this will be a gateway for those consumers to show the brand is relevant to them. And we believe the concept — which is downtown New York cool — is universal enough that it will play well globally.”1
The article also notes that fragrance comprises half of the brand’s business, and Elizabeth Arden hasn’t had a major fragrance launch since Red Door in 1989. They must be expecting a lot of Untold.
And how does the fragrance hold up? Is it the young, New York cool fragrance they’re counting on? For my take on it, let me refer you to the episode of Sex in the City where Carrie insisted to her boyfriend, Berger, that she could identify a real Manhattanite by looks alone…
I saw the future
Model Olga Kaboulova for Elizabeth Arden Untold. Below the jump, perfumer Clément Gavarry talks about the Untold woman.