Now available at Aveda: the 2009 Light the Way candle. This year’s model, which honors Earth Month and the Aveda brand’s 30th anniversary, features soy wax and a “French-inspired stress-relieving aroma exclusively comprised of Ecocert certified organic ingredients, including lavender, lavandin and clary sage”.
100% of the proceeds from the candle will go to support Aveda’s Earth Month partner, Global Greengrants Fund…
For years, "the nose" of Aveda has traveled the Amazon River in Brazil, the flower fields of Corsica and the banks of the Nile in Egypt in search of his aromatic holy grail: a lone, elusive ingredient that just might defy mother nature.
But more often than not these days, Aveda's chief perfumer Ko-ichi Shiozawa has returned from his quests empty-handed. His frustration is apparent in the way he rubs his temples and raps his knuckles to a drumbeat of discontent at his vial-strewn desk.
— From For Aveda, the problem with common scents, a fascinating account of perfumer Ko-Ichi Shiozawa's quest for organic materials. Many thanks to Emily for sending this in (it was originally published in August) after reading yesterday's announcement of Aveda's upcoming Ancient Attar perfume.
In November, Aveda will launch Ancient Attar Pure-fume (above left), a new all-natural fragrance for women celebrating the brand’s “30 years of aromas featuring pure plant and flower essences”…
I remember when Aveda produced a wide variety of perfume blends (inspired by places and cultures around the world) that were sold in small dark-brown spray bottles. I wore several of those scents and was upset when the line was discontinued. I haven’t paid attention to Aveda perfumes (or should I say “Pure-fumes”) since the demise of those light and pleasing colognes, so when I was in an Aveda salon recently, I tried the brand-new Yatra.
Yatra means “pilgrimage” or “spiritual quest” in Sanskrit. In Yatra’s product announcement, its aroma-therapeutic use is said to “balance mind and body, enhance meditation and contemplation.”
Yatra was created by chief Aveda perfumer Ko-ichi Shiozawa…
Coming next month from Aveda, Yatra Pure Fume Spirit, a new fragrance named for the Sanskrit word for journey. Created by Aveda perfumer Ko-ichi Shiozawa, the scent blends four essence oils..