It’s Tuesday and National Banana Split Day. Birthdays: Leonard Bernstein, Sean Connery, Wayne Shorter, Martin Amis, Elvis Costello. What fragrance are you wearing?
I’m in OG Dior Eau Sauvage.
Reminder: on 8/28 we’re doing “the exception to the rule”…
“He chose his favorite, which was Fenty perfume,” Spence said. “Big cats, in general, really like Obsession by Calvin Klein. You can usually tell when a big cat likes something, they rub on it. That’s their golden ticket. They use scent marking as a way to communicate, and to also mark their territory.”
— Read more in Fenty perfume and meat piñatas: How lions are preparing for Virginia Zoo’s 125th anniversary at WAVY.
“That packaging was identifiable, but it was really neutral and sort of fit in anywhere. I think the visual identity was what was pioneering. It didn’t look like the older niche brands,” recalled perfume writer and historian Jessica Murphy of the early days of Byredo.
In the two decades since, Byredo has expanded from a perfume specialist to a lifestyle brand selling everything from jewelry to leather goods. Those expansions made it a major acquisition target — Spanish conglomerate Puig snapped up the brand in a billion-dollar deal in 2022 — and caused it to lose some of the artistic credibility that made it successful in the first place.
— Read more in Beauty Briefing: Byredo’s growth ambitions are taking it to Sephora at Glossy.
August is marching on… we’re celebrating (or mourning, as the case may be) with our usual open thread poll.
Talk about anything you like — the fragrance you’re wearing today, your favorite beachy fragrance for 2026 or your idea of the perfect back-to-school fragrance, whatever.
Or, ask a question about fragrance, then see if anyone else has asked a question that you can answer…
Oscar de la Renta has launched New York Rendezvous, a new fragrance for women. New York Rendezvous is a flanker to last year’s Oscar de la Renta New York…