Two shorts from Diptyque Korea. The first, with voiceover in English, gives the backstory for Eau de Minthé. The second, below the jump, appears to be a spot for the Firmenich + Essex Laboratories Mint Cascade essential oil operation in Oregon, which you can read more about here and here.
Carine Roitfeld Parfums ~ new niche line
Carine Roitfeld, former editor-in-chief of Vogue Paris, has introduced Carine Roitfeld Parfums. The brand debuts with seven unisex fragrances: Aurélien, George, Kar-Wai, Lawrence, Orson, Sebastian and Vladimir…
Thursday scent of the day 5/16
Hey, it’s Almost-Friday! What fragrance are you wearing?
I’m in one of the all time great bargains, and probably my best-ever unsniffed purchase, Lalique Encre Noire.
Reminder: on 5/17, it’s the cheap thrills special, brought back by request…
We have to build one first
Mershin, however, believes that we don’t really have to understand how mammals smell to build an artificial nose. He’s betting that things will work the other way around: To understand the nose, we have to build one first. In his efforts with a brilliant mentor named Shuguang Zhang, Mershin has built a device that can just begin to give dogs—his panting adversaries—a run for their money.
— Andreas Mershin of MIT is trying to build a nose. Read more at The Quest to Make a Bot That Can Smell as Well as a Dog at Wired.
DS & Durga Notorious Oud ~ new fragrance
Indie niche brand DS & Durga has launched Notorious Oud, a new fragrance inspired by rapper The Notorious B.I.G.…