As the chief “nose” for Bath & Body Works, Ms. Testa-Gough is in charge of finding the next Japanese Cherry Blossom. That single scent has generated more than $1.5 billion in sales over the last 20 years, filling millions of homes with the aroma of Asian pear, white jasmine and basmati rice. [...] Sales at Bath & Body Works have slipped to $7.3 billion last year from a pandemic-era peak of $7.8 billion, pushed down by competitors marketing on TikTok and consumers increasingly suspicious of chemicals in fragrances.

— Read more in Bath & Body Works Is on a Quest for Another Billion-Dollar Scent at The New York Times.