The influencer known as OverSpray Jay has become one of the top sellers of men’s fragrances on TikTok in part by offering his followers a very specific piece of advice: whatever scent they’re wearing, they should spritz themselves 100 times.
His catchphrase: “If you ain’t shining, are you even applying?”
— Read more in TikTok’s fragrance boom: why Gen Z men are spending US$400 on Creed cologne at Bloomberg via South China Morning Post.
Wow, that’s kind of incredible–but I think I have seen evidence of the phenomenon, in some of my (not that frequent) perfume shopping in places here like Le Labo, Neiman-Marcus, and the fancy new perfume shop here, Baroque & Bloom: lots of racially varied young men, on their own, quite seriously sniffing things, and, if I venture to talk with them, very happy to share their impressions with me. It’s fascinating.
If they’re really all doing 100 they’re all going to have some version of carpal tunnel / trigger finger…
Maybe I should start spraying 100 times my perfumes. It might be my chance to finish them all before I get too old 😂
Only way I could manage it!