French niche line Memo has launched Odéon Rosebud, a new flanker to 2020's Odéon.

In the heart of Paris, when the Odéon district awakens, the sense of wonder is always the same. A rosy dawn over the Seine is dressed in endless shades. Rose absolute and pink pepper essence have taken over the Parisian sky, tinting the clouds. The scene unfolds—light and inviting—through the streets, in the shadow of old stone buildings, atop silver rooftops, on café terraces where bergamot essence has set its rendezvous. The Luxembourg Gardens come alive with a peony and freesia accord, and in the vibrant air of patchouli essence, everything is in harmony. Apricot kernel essence smiles upon bridges, monuments, and life itself, as the city wraps itself in a musc and cashmeran accord to welcome its first spectators. Just like at the theatre.

“With this fragrance, I wanted to reinvent the rose in a fresher, more playful way. Paired with a rosy peony accord, it becomes airy and radiant, like petals carried by the spring breeze in Paris. A touch of apricot kernel oil adds a juicy, joyful facet, making the composition brighter and lighter. The result is a luminous, uplifting rose, designed to evoke carefree happiness.” [perfumer] Aliénor Massenet

Memo Odéon Rosebud is available in 75 ml Eau de Parfum, $340..

(via memoparis)

Possibly of interest