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Juicy Couture Viva La Juicy Elixir ~ new perfume

Posted by Robin on 17 March 2026 4 Comments

Juicy Couture has launched Viva La Juicy Elixir, a new flanker to 2008's Viva La Juicy.

Introducing Viva La Juicy Elixir, our new take on the original Viva La Juicy fragrance—intensified. Viva La Juicy Elixir is crafted for the woman who lives confidently, dares to dream and embodies the essence of fearless femininity. The irresistible Floral Amber Gourmand scent is even more addictive and longer lasting, an ode to the iconic Viva La Juicy fragrance. This is Viva La Juicy Elixir, the new, intense perfume for women by Juicy Couture.

Viva La Juicy Elixir by Juicy Couture opens with a burst of Wild Berries Coulis, bright Mandarin and lush Gardenia. The heart reveals an intoxicating, intense core of Jasmine Sambac Absolute, alluring Jasmin Grandiflorum and sweet Brown Sugar. The smooth dry down of warm Tonka Bean, creamy Sandalwood, Benzoin and Musk create a rich, long-lasting finish.

Juicy Couture Viva La Juicy Elixir is available in 10, 50 or 100 ml Eau de Parfum ($36 - $140).

(via juicycouture, additional information via ulta)

Possibly of interest

Juicy Couture Just Moi ~ new perfume
Oui Juicy Couture Play Glowing Glamazon & Rosy Darling ~ new fragrances
Juicy Couture Viva La Juicy Petals Please ~ new perfume

Filed Under: new fragrances
Tagged With: flanker, juicy couture

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4 Comments

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  1. Jalapeno says:
    17 March 2026 at 7:27 pm

    Two more words I hate (right now):
    Addictive
    Intoxicating

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    • Robin says:
      17 March 2026 at 8:31 pm

      You forgot iconic!! Honestly, best not read perfume descriptions, LOL!

      I am also sick of seeing ‘confident’ and ‘confidently’ in women’s fragrance descriptions, I am starting to find it mildly offensive, the idea that even confidence has become aspirational. Gah.

      But also think 95% of fragrance descriptions are all built out of the same 100-ish words these days, just throw the cards up in the air and build your sentences.

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      • Kris says:
        17 March 2026 at 9:12 pm

        LOL

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      • Jalapeno says:
        17 March 2026 at 11:35 pm

        Robin, you’re right. These days “iconic” almost makes me want to hurl. I guess I didn’t want to run for the medicine cabinet typing my first reply. 😂😂

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