NYC-based fashion and lifestyle brand LoveShackFancy will launch Sweetheart, a new fruity floral fragrance for women, later this month.

A sparkling, fresh and fruity floral filled with pink fruits and positive energy. It opens with a fresh burst of tart pink raspberry, lush pink currant, and tropical lychee. The scent lands perfectly on skin, thanks to a long-lasting fluffy peach. Inspired by sweethearts and those who love them.

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Sweetheart is for the ultimate girl’s girl who can never have enough glitter, pink, or fun...It’s all about celebrating the positive and what makes you shine. For the sweetheart friends who add sparkle to any story.

LoveShackFancy Sweetheart will be available at Sephora, in 10 ($32) or 75 ($125) ml Eau de Parfum.

(via sephora)

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