Don’t expect gourmands to go anywhere this year. “At this point, it’s the pizza of fragrances,” says Octavia Morgan, CEO and founder of Octavia Morgan Los Angeles. “You don’t have to think too hard about it, and it always hits the spot, whether it’s frozen or from a gourmet restaurant.”

— Read more in Fragrance Is All About Comfort and Escapism in 2026 at Allure.