Price sensitivity is a key driver for brands, but [Carina] Chaz also noted that the role of fragrance in consumers’ lives has changed. “Wearing fragrance is a self-expression tool — to use as a part of your everyday wardrobe, not just special occasions,” she said, noting that the concept is core to Dedcool’s identity. “It shouldn’t be this super precious item that you don’t want to wear because it’s expensive.”
— Read more in Glossy Pop Newsletter: What’s behind the under-$100 perfume boom at Glossy.
And then there are the uber precious items that you don’t even want to unbox because they are expensive AND limited edition.
🙂