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Atkinsons x 3 ~ new fragrances

Posted by Robin on 9 October 2025 Leave a Comment

British brand Atkinsons has introduced Ambre Royal and Midnight Scented Dream, two new fragrances in the Atkinsons 1799 Reserve Collection. Earlier this year, the brand launched Platinum Blend.

Ambre Royal ~ "Ambre Royal is an evocative journey across epochs and cultures, a modern reinterpretation of a story that began in 1927. Its inspiration springs from a small carved amber purse bottle, an exquisite objet d’art from Imperial China, which captivated the house of Atkinsons with its exotic beauty and refined craftsmanship. That precious artefact became the creative spark that led to the birth of Ambre Chinois, one of the first Eastern-inspired fragrances introduced to the Western world. [...] THE NECTAR ACCORD Envision amber’s sacred essence as nectar of the gods, where ylang-ylang’s narcotic, intoxicating charm melds with magnolia’s delicate embrace. THE INCANDESCENT ACCORD To recreate amber’s incandescence, Maurice Roucel selected the exclusive Ambre De Laire 84, originally crafted by Georges De Laire in the early twentieth century. This deeply sensual amber note showcases the powerful and intoxicating Ambrostar, illuminated by a delicious caramel accord and a voluptuous blend of precious natural woods. The accord seduces with its meditative depth, where labdanum cistus mingles with revered frankincense oil. THE TRANSCENDENCE ACCORD A luxurious blend of sensual woods creates an unforgettable trail. A leathery, smoky nuance emerges from Madagascan vetiver oil, intertwining with the creamy, dry woody note of sandalwood oil, enveloping the senses in an aura of timeless elegance."

Midnight Scented Dream ~ "Midnight Scented Dream draws inspiration from Black Tulip Deluxe, the fragrance launched by Atkinsons in 1933, following the triumph of the original Black Tulip from 1929. A sumptuous edition, with a trail as elusive and enigmatic as midnight itself: an olfactory reverie that conjures the enchanted bloom from Shakespeare’s “A Midsummer Night’s Dream”, where desire and imagination weave together in an eternal tale. [...] THE WHISPER ACCORD Calabrian bergamot tenderly caresses the air with its whisper. Then, a dew-kissed fern reveals its verdant heart in a flutter of freshness. And here comes the pièce de résistance: Paradisone® envelops the night in an exceptional floral bouquet, utterly captivating to the senses. THE ENCHANTMENT ACCORD A beguiling harmony unfolds as jasmine weaves its essence with the Lady of the Night accord, a flower of seductive fragrance that blossoms in the heart of darkness. Wrapped in velvet as persuasive as midnight itself, its enchanting aura finds sublime expression in vanilla’s warm embrace. THE DREAM ACCORD In this olfactory sonnet, the white almond accord, with its delicate heliotrope nuances, weaves its floral facets with the enveloping essence of sandalwood, evoking the eternal passion of timeless love. Yet it is Anthamber that awakens the senses: its amber embrace ignites the skin, like the tender entwining of lovers beneath night’s silver mantle."

Platinum Blend ~ "Platinum Blend Parfum Intense is a unique and scintillating celebration of the heady, joyful atmosphere of Roaring Twenties London. Bedecked in diamonds and the finest platinum jewellery, young sophisticates sparkled and Charlstoned their way from one hotspot to the next, revelling in the freedom of post-war Britain. Inspired by names in the Atkinsons archives of members of the glamorous set of the day, this ice-cold fragrance with its gloriously warm finish is as dazzling as platinum and as irresistible as their flamboyant joie de vivre. The Frosty Embrace accord captures the icy touch of platinum. The spicy saffron and opoponax nuances of Bay Oil envelop the crystalline, anise-like freshness of Belanis®, creating a rare and striking olfactory sensation. The Satiny Spell accord blends heliotrope and sandalwood, evoking the feel of satin on skin. Heliotrope’s floral richness and almond-vanilla notes are enhanced by sandalwood’s warm, woody depth, creating a velvety embrace. The Addictive Comfort Accord offers an elegant, unforgettable warmth. Labdanum's rich amber notes, touched with vanilla and tobacco, combine with Tonka Bean’s almond and balsamic undertones for a luxurious, addictive finish."

Atkinsons Ambre Royal, Midnight Scented Dream and Platinum Blend are available in 100 ml.

(via atkinsons1799)

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Filed Under: new fragrances
Tagged With: atkinsons, maurice roucel

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