Aramis will launch Intuition, a new fragrance for men. Intuition will be fronted by former NBA star Dwyane Wade.
Intuition is described as a woody, green neo-fougère inspired by a “new kind of masculinity”, which the brand said “emphasises emotional intelligence and authenticity alongside traditional masculine traits”.
I will update with notes when I can.
Aramis Intuition will be available in 50 and 100 ml Eau de Parfum. Look for it in August.
(via cosmeticsbusiness, additional information via perfumerflavorist)
Interesting they recycled the name from Estee Lauder ‘s Intuition.
I thought so too. Maybe the Aramis name just does better with men.
So bizarre. Though since the EL Companies own Aramis I suppose it’s not an issue for them.