The US prestige beauty market’s value reached US$33.9bn in 2024.

This was fueled by the fragrance category, which saw sales increase by 12% during the year, according to the data from consumer insights firm Circana.

Sales of prestige fragrances in department and beauty speciality retailers accounted for 28% of total prestige beauty income.

— Read more in US prestige beauty tops $33 billion in 2024 as fragrance drives sales at Cosmetics Business.