The number-one spot, perhaps unsurprisingly, went to Sol de Janeiro, which was previously reported by WWD to be on track to exceed $650 million in sales for 2023. The brand is widely credited for spurring the fragrance mist boom, and has also sparked a number of dupe and look-alike products on the market.
— Read more in Who Were the Buzziest Fragrance Brands on Social Media in 2024? at Women's Wear Daily via Yahoo!Life.
Whenever I go to Sephora I can’t get close to the Sol de Janeiro section because it’s packed with teenagers.
Ha! I have only smelled a couple of their things and did not love them, but I don’t know which thing is supposed to be best. I probably need a teenager to tell me.