Soft pretzel chain Auntie Anne's will launch Knead, a new fragrance, next week.
Auntie Anne's is bottling the aroma of its freshly-baked pretzels with an exclusive new fragrance, Knead. The perfume transforms the iconic aroma fans love into a wearable scent infused with notes of buttery dough, salt and a hint of sweetness. Each spritz evokes the experience of passing an Auntie Anne's store and inhaling the nostalgic aroma of their pretzels.
“There are few scents more recognizable than the aroma of Auntie Anne’s,” said Julie Younglove-Webb, Chief Brand Officer at Auntie Anne’s. “Smell is a special and powerful sense. Over the years, fans have shared their memories and experiences that began with just a whiff of our pretzels. We’ve bottled that moment and can’t wait for fans to enjoy it in a whole new way.”
Auntie Anne's Knead will be available in 30 ($25) and 100 ($45) ml Eau de Pretzel, and can be purchased at the Auntie Anne's website starting 14 August. There will also be a pop up at 433 Broadway in Soho, New York City, on 13 August.
(via auntieannes, found via foodandwine)
Oh my, I sure hope this is not a LE! I do love my Auntie Anne’s.
I would be surprised if it is not an LE.
The price point is a bargain.
Cute bottle.
Would I wear it? Probably not
I’m with you, probably not. A candle might be a better option for me, but it might also drive me crazy to only smell Auntie Anne’s and not be able to eat it!
I was thinking a candle version would be perfect 🙂
Oh, I would wear it if it were well done…even at Demeter level well done.
I was thinking it could easily be a Demeter creation but I couldn’t remember their name, so thank you 🙂
It’s perfumath free, just sayin’ …
Yep! Except who knows what they want to ship it.
Tempting….
Mischievous me wants to wear this to a movie theater to see how many people sitting around me get up and go buy a pretzel 😂