I don’t see fragrance as something intellectual—all I hope for is that the perfumes I compose provoke emotions and give someone a deep feeling of satisfaction and uniqueness. Fragrances are a way of amplifying one’s sense of presence. That to me is the magic of perfume. It’s a way of communicating—choose your fragrance based on what you want to say.

— Perfumer Aurélien Guichard, quoted in Ways of Smelling with MATIERE PREMIERE at 032c.