Donna Karan will launch 24/7, a new fragrance under the DKNY brand.
Step into the pulsating rhythm of New York with DKNY 24/7 Eau de Parfum, a Textural Floral Woody fragrance as dynamic as the city itself.
Experience the energetic rush of Times Square with a burst of pink pepper, then embrace a diverse tapestry of a blooming rose heart. Finally, the lingering embrace of cedarwood and musk embodies the city's enduring sophistication and strength.
DKNY 24/7 - a tribute to those who live life with no limits - always ready, always moving, and always on.
DKNY 24/7 will be available in 50 and 100 ml Eau de Parfum, and possibly other sizes as well.
(via shop.frankfurt-airport)
Update: DKNY 24/7 was developed by perfumer Frank Voelkl, and is intended to 'talk to' a young consumer.
It will be released in Europe first, then in the US this fall, in conjunction with a DKNY capsule fashion collection.
Additional notes include rhubarb, Quincester (Firmenich pear note), tuberose, jasmine, sandalwood and ambrox. (via wwd)
That is one great-looking bottle, although it’s hard to say how it’ll look in real life. The scent sounds like nothing at all, to be honest, a perfectly generic placeholder. Time will tell.
I really did love “diverse tapestry of a blooming rose heart” for sheer meaninglessness though…
Is Times Square textural and woody and floral? 🤷♀️
I think so?
Since DKNY was bought by Interparfums, we can expect a bunch of very commercial releases. The times of Black Cashmere and Fuel are dead and buried.
DKNY is best known for Be Delicious…but agree about the Donna Karan brand, although I have not tried that new quartet.