French niche house Serge Lutens has launched Point du Jour, a new addition to the Matin Lutens collection.

Point du jour is a simple, elementary refuge. It’s reassuring, like the smell of dry, Mediterranean thyme when rubbed between your hands. It’s a sort of tonic, inspired by the babbling of a stream. "A noble awakening with thyme at daybreak."

Matin Lutens, a line whose understated aesthetics and purity evoke the simplicity of a ritual focussed on morning essentials: water, bath and... a little spritz of perfume. Natural ingredients, colours that reflect a return to serenity, perfectly in keeping with the organic vibe of this collection’s olfactory creations, Matin Lutens promises a long-awaited return to your roots: a peaceful morning wake-up!

Serge Lutens Point du Jour is available now at Holt Renfrew in Canada, in 100 ml Eau de Parfum ($215, I assume CAD?).

(via holtrenfrew)

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