While we had expected Burberry Goddess to be a major blockbuster, the launch results are exceeding all our expectations and setting new records, fueled by a winning juice and disruptive market activations across all touch points. Burberry Goddess is the biggest launch in Coty’s history, becoming the number-one fragrance launch in many markets and resonating with consumers across all regions.
— Read more in Coty Beats Wall Street Forecasts in Q2 at Women's Wear Daily via Yahoo! Life.
“[F]ueled by a winning juice and disruptive market activations across all touch points.” Ouch.