But the juice of 1947, of course, does not resonate in 2024—and it’s for this reason Francis says that the original Miss Dior is not for sale today. “You don’t want to wear clothes from 1947, and it’s the same for perfume. No one wants to smell like their grandmother, but [in the same as fashion] you can keep the ideas, philosophy or structure and reshape it to make it more relevant.”
— Read more in Francis Kurkdjian just reinvented Miss Dior—and I was one of the first to smell the new perfume at Marie Claire.
My counterargument would be, why are they keeping the name? If the scent isn’t to the taste of people nowadays and they’re going to alter it wholesale, why pretend that the name means anything? It’s like saying, “Moby-Dick doesn’t resonate in 2024, so we’re rewriting it with a depressed office worker and a cat instead of Ahab and the whale. Same title, though.”
It just reeks of a cynical cash-grab to me.
Agree.
I can’t stop laughing at this. But also, I would 100% read that book. 😂
The new perfume, no. An epic tale about a cat, yes.
Ha, I would read it too.
And if your grandmother is still alive and still wants to wear Miss Dior, that’s her problem I guess. I am curious to try it though, but he seems weirdly blase about this.
It didn’t smell the same even when they were still making it, so it is not bothering me if they stop. Ditto with Diorissimo, actually…I’d rather they axe things then fool you with a pale imitation.
I found the article offering up completely contradictory statements, from “ no one wants to smell like their grandmother” to him going back to the original and making the new closer to it by playing up the fruit. Or that Miss Dior is their top seller, but hey let’s change the smell of the perfume version.
And I’m with Pyramus, I think it’s risky to remake a scent to something different but use the same name. Old fans will inevitably become confused (a point made in the story) and wonder WTH happened to a favorite. Parfum vs Eau de Parfum? There shouldn’t be such a dramatic difference between the two.
I appreciate and admire a lot of classic perfumes. I spent years searching for and trying vintage perfumes. That said anymore I don’t want to smell like them with all honesty. If a modern perfume gives homage to the classic DNA of a fragrance and also is wearable it can keep a classic fragrance alive for new generations rather than fading away into obscurity. But, I always hope perfume houses keep the original versions too though for those that don’t want changes to the formula…like Chanel for instance has the Original N°5 and N°5 L’EAU. That is just my opinion and I understand the opinions of others that feel differently. Fragrance is subjective and we all have our preferences.
This quote is from Christian Dior about the original version makes it sound lovely and I am sure it was before ingredient regulations.
~“Miss Dior was born of those evenings in Provence, alive with fireflies, where young jasmine plays a descant to the melody of the night and the land. “~CHRISTIAN DIOR
I love everything about the original Miss Dior and I’d be thrilled to wear anything Dior from 1947!
I read the article and I’m confused. Is this a reformulation of the original 1947 Miss Dior, or is this yet another tweaking of the fragrance that was originally named Miss Dior Cherie and renamed Miss Dior? It sounds like the latter, but if that’s the case, why keep bringing up the 1947 version, which has nothing to do with the current Miss Dior?
I get where he is coming from – and know that it’s likely not his decision to revamp fragrance after fragrance – surely this is driven by a marketing team. This is no different than Dior showing that same jacket from 1947 updated on a runway every 6 months – a fashion (and fragrance) brand has to stay current to stay in business. At least he’s being honest with the “she has to live forever” comment 😂.
This new Miss Dior seems to be jumping on the “parfum” as a flanker that’s been plaguing the industry for several years. Will smell of course, and the price doesn’t seem outrageous.
I was left quite flummoxed over exactly what is going, but as a person not averse to smelling like 1947, I have sprung into action!
I have a little bit left in a bottle of Miss Dior EdT that I bought about 15 years ago. I love it and have been meaning for a long time to get a bottle of what is now Miss Dior Originale as a BUB.
The moment I got home tonight I bought a bottle from a local website. I really only wanted a small bottle, but 100ml was the only size available, and I’d rather have too much than too little 🙂
I’m with you. The more Miss Dior Originale, the better! Congrats on your BUB🥂