One-hundred-and-fifty lighted Christmas trees — a mix of fraser and noble fir — will line the avenue’s sidewalks from 46th through 61st Streets, with mist scent diffusers from Scent Marketing Inc. dispersed across every few tree clusters to distribute the fragrance, which features notes of pomegranate, pine, cloves, cinnamon and mandarin orange.
— Read more in Fifth Avenue Will Smell Like Nest New York’s ‘Holiday’ Scent This Winter at Women's Wear Daily via Yahoo.
Thanks for the info, Robin. I I have several meetings to attend in the area in the next couple of weeks, so I will report back on back on this. I am sure other NSTers living nearby will let us know also about it.
Good advertising for Nest I’m sure!