When Grande partnered with Luxe Brands to release her first fragrance in 2015, she was jumping into a market well past its peak. Celebrity perfume lines from her predecessors like Rihanna and Katy Perry had drifted into unmemorable releases; Taylor Swift had already given up the game a year prior. Grande’s A-list counterparts have since taken to launching high-end skincare faster than you can shake a sheet mask at them. Perfume is a surprisingly old-school strategy for bolstering the image of a young pop star, but it works for Grande, not only because her fragrance storytelling is so sharply aligned with her musical stardom, but also because her fragrances, bolstered by Cloud’s runaway success, are hyped enough to command a fan base wholly unconnected to hard-core Arianators.
— Read more in Ariana Grande Is the Last Great Celebrity Perfumer at Harper's Bazaar.
On impulse, I bought an Ariana Grande coffret and honestly, I really like all of them! They’re nothing sophisticated (God Is A Woman comes closest) and lean very sweet, but I have a sweet tooth for perfume as well as food, so not a problem. I was kind of surprised how much I enjoy them.
I keep seeing elsewhere that Cloud is a sweeter version of MdK’s Baccarat Rouge, but I haven’t smelled that one so I can’t verify.
Oops, I meant MFK!
I don’t think I have tried any, but I have heard good things about a few of them. She seems to know what she’s doing!
I was in an elevator with a woman – her fragrance filled the space, and I was convinced it was BR540. I caved and asked her what it was directly, and, nope, it was Cloud!
Up close there are definite differences, but in the air I swear they’re identical. It’s an excellent dupe.