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Browsing by tag: ariana grande

Ariana Grande Mod Vanilla & Mod Blush ~ new perfumes

Posted by Robin on 23 November 2022 12 Comments

Singer Ariana Grande will launch a new fragrance duo, Mod Vanilla and Mod Blush, on December 1. The fragrances were inspired by 1960s Mod culture…

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A market well past its peak

Posted by Robin on 17 November 2022 4 Comments

When Grande partnered with Luxe Brands to release her first fragrance in 2015, she was jumping into a market well past its peak. Celebrity perfume lines from her predecessors like Rihanna and Katy Perry had drifted into unmemorable releases; Taylor Swift had already given up the game a year prior. Grande’s A-list counterparts have since taken to launching high-end skincare faster than you can shake a sheet mask at them. Perfume is a surprisingly old-school strategy for bolstering the image of a young pop star, but it works for Grande, not only because her fragrance storytelling is so sharply aligned with her musical stardom, but also because her fragrances, bolstered by Cloud’s runaway success, are hyped enough to command a fan base wholly unconnected to hard-core Arianators.

— Read more in Ariana Grande Is the Last Great Celebrity Perfumer at Harper's Bazaar.

Ariana Grande Cloud Intense ~ new perfume

Posted by Robin on 15 September 2021 2 Comments

Singer Ariana Grande has launched Cloud Intense, a new flanker to 2018’s Cloud…

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Ariana Grande God Is A Woman ~ new perfume

Posted by Robin on 29 July 2021 10 Comments

Singer Ariana Grande has launched God Is A Woman, a new fruity musk fragrance for women. God Is A Woman is named for Grande’s 2018 song, from the album Sweetener…

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Ariana Grande R.E.M. ~ new perfume

Posted by Robin on 18 August 2020 9 Comments

Singer Ariana Grande has launched R.E.M., a new fruity floral gourmand fragrance for women. R.E.M. is named for her 2018 song, from the album Sweetener…

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