Calling a classic fragrance an “Old Lady Perfume” has become such an accepted part of the modern beauty vernacular that it feels like a harmless, even humorous, descriptor. But is it either of those? (Spoiler: not really.)
The term is inaccurate at best, ageist at worst. We hear it from sales associates, assuring us that we don’t want that older fragrance because it’s too powdery, too strong, or too much … something. We read it in editorials telling us about the latest perfume launches, usually as a caveat along the lines of, “Don’t worry, though, this new perfume isn’t like that.”
— Read more in Why "Old Lady Perfumes" Never Go Out of Style at Harper's Bazaar via Yahoo.