Smell the new Hermès perfume on your skin and there is no denying that it has that bright uplift of any fragrance described with the word [fresh]. Yet all the familiar markers – laundered linen, citrus, cut grass – are absent.

The secret is a heavy dose of juniper berries. Quite sweetly, [perfumer Christine] Nagel was inspired to make juniper the heart of her fragrance when she realised that the large group of boys at family gatherings (Nagel has six children) had a preference for gin cocktails. It is, as she puts it, ‘a pleasurable taste for the young man’.

— Read more in Latest Hermès perfume offers a radically new approach to fragrance at Wallpaper.