For me, perfumery is an art itself. In the '60s, a perfumer called Edmond Roudnitska said that perfumery is an art and it's between sculpture and music. It's like music because as perfumers we speak about notes, accords, and composition, and when we describe a perfume we can give them shapes. It can be a square, round, velvety, sharp, or metallic. Here we merged two arts: painting and perfume. Research has shown that you remember something better if you are smelling at the same time as seeing, so it's a good idea to combine the two.
— Puig perfumer Gregorio Sola on creating the fragrances for Museo Nacional del Prado's scented installation for the painting The Sense of Smell, by Jan Brueghel (see post from April). Read more in Gregorio Sola, Senior Perfumer At Puig, On Crafting Scents For Public Spaces at BeautyMatter.