Jo Malone has launched the Night Collection, with a new personal fragrance, Moonlit Camomile, plus a home collection in Lavender & Moonflower. Both fragrances were developed by perfumer Mathilde Bijaoui.
Lavender & Moonflower ~ "Embrace the evening with a soft, serene scent. Aromatic English lavender nestles among a cocooning note of white musk and night-blooming moonflowers." In 50 ml Pillow Mist, candle and diffuser.
Moonlit Camomile ~ "An evening wander filled with possibility. The enchanting freshness of feathery English camomile leaves mingle with blue moonflowers, glimpsed in the garden after dark. Enveloped in the gentle sensuality of cocooning white musk. This promises to relax and enchant the soul." In 100 ml Cologne and matching 50 ml Pillow Mist.
(via jomalone.co.uk, additional information via dutyfreehunter)
I love the smell of moonflowers and am determined to grow some this year. They have to be planted very early to have a chance to bloom in September. Moonflower and lavender sounds like it would smell of lavender musk. I’ll probably never smell it anyway.
I probably won’t either…
For some reason, this is giving me a huge disconnect between advertising and product. The perfume sounds like something to wear to bed, not to Oberon’s court.
Yes, lavender and camomile = sleepytime.
Don’t know if it helps…but here is the “story” from the uk JM site:
At the end of the day’s light come magical possibilities. Drift into the night and let the reverie begin. A collection of scents to inspire the night to unwind, escape and dream. “I’ve always thought that there is something fascinating about the transition form daytime to night-time when the sunlight turns to twilight and the bustle of the day gives way to the serenity of evening. I find that ‘in-between- time’ really inspiring; whether you’re going out of nestling in at home, those are the moments when you can truly start to relax and escape.” Celine Roux, Global Head of Fragrance explains.
Yes, the twilight hour is bewitching — but Guerlain got there first, with L’Heure Bleue. JM lost me at “blue moonflowers”. One might as well write about “blue daffodils”! Regular white moonflowers are magical and fragrant. To continue our metaphor, there’s no need to gild the lily!
All true, but there is probably little intersection in the customer base for L’Heure Bleue and Moonlit Camomile