One night last week, I sat in my kitchen with my eyes closed, inhaling the rich, earthy scent of tomatoes. I felt transported: I was in an Italian garden, sun-dappled leaves swaying as I picked the plump, ripe fruit for a late pasta dinner with my large and beautiful family. I was, in essence, one of the puppets from the Dolmio adverts. But the smell wasn’t coming from a tomato. It was coming from a candle.
[...] There is something in the air at the moment, and it’s not just vine tomato candles: ever more eclectic smells – from the uplifting to the downright bizarre – have been making their way into perfume and candles.
— Read more in Scents and sensibility: what’s behind the rise of extreme smells? at the Guardian.
That was an interesting article, but man, I wish we could call a moratorium on “scents and sensibility”. It’s been done to death! It’s everyone’s go-to when titling an article or a book (or even a movie) about fragrance. I know writing headlines is hard, but that’s no excuse for falling back on a lazy cliché.
Yep. Hate the title.
(And adding: I do not buy the premise either, that is, I don’t think there is any “rise in extreme smells”. There is just a rise in fragrance products in general. Mostly it seemed to me this author was unaware of what was on the market the past 10 years or so.)