French niche line Indult will launch My Ju-Ju, a new unisex fragrance, later this month.
After more than 3 years of close work on the formula with the wonderful perfumer Nathalie Feisthauer, Indult Paris opens a new chapter of our history with our new perfume My Ju-Ju.
By definition, Juju is an object that has been granted magical powers and a certain type of energy. According to the Juju philosophy, two entities that are in contact obtain similar properties that will remain even in separation.
This is easily translated into bonds between people and further reinforced in our case, as the word Ju-Ju has got a very personal touch to us: Ju-Ju is the British diminutive of the name of our brand owner’s child who wished to create a scent that would be their perfect fit. With these two notions intertwined, essentially, My Ju-Ju for us stands for ‘My magic’.
Having been driven by a need for some day-to-day magic to be worn on skin, we worked on a formula that would be bright and vibrant, yet slightly enigmatic and mysterious. Its’ opening with crisp white florals and fresh citrus notes are as wonderful as the deep coffee and vanilla nuances that are hidden in the base of the fragrance. [sic]
Additional notes include bergamot, tangerine, pink pepper, lily of the valley, jasmine, cardamom, hedione, tonka bean, cedar, vetiver, amber and musks.
Indult My Ju-Ju is €180 for 50 ml Eau de Parfum.
What an awful name to a perfume.
But the notes sounds nice tho.
Yes, I agree with you, though I found myself wondering where the “mystery” came in (with those notes).
Maybe It’s hidden somewhere and that’s the mystery ???
I do not like the name either.
Also could be seen as verging on cultural appropriation…
If you have to spend three paragraphs justifying the name, maybe pick something else.
So true – talk about the interesting but slightly weird melange of notes – explain to us why we should want to smell it. I don’t buy perfumes which have names which I would waste time explaining to people, or ones I would be embarrassed to say out loud in polite company…Rose Prick, for example…too much of a double entendre and not cute enough, by half, to bother with, regardless of what it smells like.
At least Rose Prick, Bitter Peach ect give you some idea of what the fragrance is!