Brazil is in the No. 2 fragrance market in the world. It trails only the US and is ahead of Germany. The global fragrance market grew just 6% to nearly $44 billion from 2015 to 2020, according to Euromonitor International. Those gains were dwarfed by Brazil, where sales surged 46.2% during the period to exceed $5.4 billion. For comparison, sales in the US grew 3.4% to nearly $8 billion and shrank 6.9% to $2.4 billion in Germany. Euromonitor predicts global fragrance sales will grow 17% in value through 2025. The best opportunities are expected in Brazil, where it will grow 15.9%, compared to 3.4% gains in the US and 1.2% in Germany.
— A view from Latin America; read more in Despite COVID Restrictions, Fine Fragrance Flourishes at Happi.
Go Brazil! I’m so proud of my country <3
Consider that those numbers are happening in one of the worst economic crisis that Brazil is experiencing. Also consider that our currency at this moment is like this: 1 Dolar is equal to 5.2 Brazil Real.
And also consider that every beauty company here in Brazil has to pay absurd taxes and if you import perfumes to Brazil the government puts an 60-80% of taxes in all the imported goods.
And even with all those struggles, we are the second one in perfumes sales in the world. Imagine if we didn't had all of this. This just shows how crazy for fragrances we are. I'm so proud of my Brazil right now.
I’m so glad you’re proud!
It was a surprise to me, that’s for sure.