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Masque Milano Lost Alice ~ new fragrance

Posted by Robin on 15 May 2021 5 Comments

Italian niche brand Masque Milano has launched Lost Alice, a new gourmand fragrance in the Opera collection.

IV – I LOST ALICE
A frabjous olfactory journey into too much black pepper, white roses (painted red), mad tea and carrot cakes.

Act IV Scene I
The inspiration for Lost Alice comes from Chapter Seven – A Mad Tea-Party, where one could almost smell the Hatter’s tea, milk, bread and butter, served in a bucolic setting. Add some scones to complete a very Brit cream tea, and the magic is complete.

“SMELL ME” (Head Notes): Bergamot, Ambrette Seed LMR, Clary Sage France LMR, Too Much Black Pepper*

“DRINK ME” (Heart Notes): Carrot Heart LMR, Orris Concrete LMR, English Tea, White Roses (Painted Red)

“EAT ME” (Bottom Notes): Sandalwood India LMR, Broom Absolute Italy LMR, Fleur de Lait (Steamed Milk Accord)

* …and, no, the black pepper is not too much. It is balanced to perfection!

Lost Alice was developed by perfumer Mackenzie Reilly.

Masque Milano Lost Alice is available in 35 ml Eau de Parfum.

(via masquemilano)

Possibly of interest

Masque Milano Sleight of Fern & White Whale ~ new fragrances
Masque Milano Madeleine & Ray-Flection ~ new fragrances
Masque Milano Petra & Dolceacqua ~ new fragrances

Filed Under: new fragrances
Tagged With: mackenzie reilly, masque milano

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5 Comments

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  1. Nancyleandros says:
    15 May 2021 at 2:24 pm

    I just love the Masque bottles, and this sounds interesting. Now the ad copy…well I’ll just leave it at that.

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    • Robin says:
      15 May 2021 at 5:30 pm

      I do think the notes sound great.

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  2. majokkobiachan says:
    16 May 2021 at 1:02 pm

    I have really high hopes with this one and yes the notes sounds lovely. Back when I first stumbled across Lost Alice my first thought was: this better be about the tea party!! And as soon as I read more about it: there it was!! I love Masque’s black pepper plus this whole iris concrete, iris, milk sound so good.

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    • Robin says:
      16 May 2021 at 8:45 pm

      If you try it, do let us know how it is!

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  3. sariah says:
    17 May 2021 at 1:53 pm

    It really does smell like carrot cake. A nice comfort scent gourmand. PG Musc Maori fills the creamy gourmand spot in my collection, l don’t feel the need for another.

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