“When stress and anxiety are running high, consumers seek out products that deliver on comfort and relaxation,” says Zoë Freedberg, senior marketing manager at global fragrance house Robertet. It’s no surprise that cozy scent choices like vanilla and smoky woods spiked, along with aromas reminiscent of childhood treats (remember all that banana bread?). Vacation-inspired fragrances that fed our wanderlust as our passports gathered dust did well too.
— Town & Country looks at how the pandemic shaped fragrance trends. Read more in The Soothing Power of Scent.
Has anyone tried Forest Lungs (cited in article)? Comments on both the fragrance and on your experience of its stress-reducing powers?