Niche line Ulrich Lang has launched Lethe, a new unisex fragrance named for the underworld river of oblivion from Greek Mythology.
LETHE tells a classic but modern story about the luxury of simplicity. Its name comes from the Greek mythological river, LETHE, known for its potency to forget when sipped. In unbalanced times, we look to escape the world at large and focus on the comfort and warmth of love. Like the river, one spritz of LETHE, and the scent allows you to fall safely into oblivion.
LETHE opens up to the brightness of Bergamot thoughtfully blended with the herbaceous clean of Lavender providing calm and balance. Tantalizing notes of airy Water Lily and creamy Cashmere Woods anchor the fragrance with an enveloping warmth. Musk, Amber and Vanilla round out this clean and sensual fragrance that is pure, warm and timeless.
Additional notes include cedar.
Ulrich Lang Lethe is $135 for 100 ml Eau de Toilette.
(via ulrichlangnewyork)
I wouldn’t necessarily expect the underworld river of oblivion to smell like vanilla…but, here we are…
Ha…but of course.
Not sure the notes have any real relevance to the name/background story & it sounds a bit lightweight for the ‘river of oblivion’ but it is nice to have a house that releases one fragrance every 2-3 years rather than the conveyor belt release schedule most houses use.
Ditto!