Niche line Ulrich Lang will launch Apsu, a new unisex fragrance.
Ulrich Lang New York APSU eau de toilette features the visual artwork of New York-based photographer Matthew Porter; a simple palm leaf showcasing the beauty of nature. The name APSU in mythology translates to ‘fresh water’ a nod to the watery notes found in its composition. The fragrance was developed with the concept of uniting minimalism with freshness. APSU grabs your attention instantly with its bright blend of lush green notes drenched in clear water.
The notes include bergamot, crunchy greens, white tea, jasmine, iris, white musk, frankincense and amber-like woods.
Ulrich Lang Apsu will be available in 100 ml.